About me

I’m a creative strategist disguised as a magician.

For more than 20 years, I’ve built my career around understanding one thing better than most people: attention.

What captures it. What holds it.

And most importantly, what transforms it into emotion, action, and connection.

My journey has taken me through technology, marketing, filmmaking, education, entrepreneurship, and live performance. Along the way, I’ve produced more than 5,000 videos, built audiences approaching one million subscribers, spoken at Google Headquarters, received industry awards, helped launch groundbreaking technology, and worked with brands ranging from startups to global companies.

But titles and accomplishments have never been what drive me.

What fascinates me is the moment when an idea becomes unforgettable.

I’ve spent my life studying how people experience the world. As a filmmaker, I learned visual storytelling. As a marketer, I learned how ideas spread. As an educator, I learned how people learn. As a performer, I learned how to hold attention in real time. As an entrepreneur, I learned how to transform creativity into results.

Those experiences taught me something most people miss:

People rarely remember information.

They remember how something made them feel.

That belief sits at the center of everything I create.

Throughout my career, I’ve helped businesses clarify their message, grow their audiences, strengthen customer relationships, launch products, build communities, and create experiences that people continue talking about long after they’re over.

I’ve collaborated with organizations including Google, NBC, Universal, Sony, Pepsi, DJI, Dealerware, and countless entrepreneurs, creators, and businesses looking to stand out in a noisy world.

At DJI, I was fortunate to contribute during one of the most transformative periods in modern filmmaking technology, helping bring drones and stabilization systems from a niche market into the hands of creators around the world.

Through my educational platforms, I built global communities and helped thousands of students develop new skills, confidence, and opportunities.

At Dealerware, I contributed creative strategy and storytelling that helped elevate customer experiences and support award-winning customer success initiatives.

Today, I bring all of those worlds together.

Strategy and storytelling. Creativity and psychology. Technology and human connection.

Whether I’m building a brand, creating content, consulting on a campaign, speaking on stage, producing media, or designing an experience, my goal remains the same:

Create something people remember.

At my core, I’m a builder.

I build audiences. I build brands. I build experiences.

Most importantly, I build emotional connections between ideas and people.